Chiamaka Ebolue is a Business Strategist and the Founder of Amass Leads Ltd, a marketing and positioning company that helps Plumbers and Tradesmen attract high-intent enquiries without competing on price.
She is the creator of the “What Hurts, Sells” approach, a positioning approach that focuses on aligning businesses around the real problems customers urgently need solved. Her work helps trades businesses move away from shared leads, quote collectors, and price-driven competition, and instead attract customers who are ready to hire.
With a background in Business development, Marketing analytics, and Digital Strategy, Chiamaka combines data thinking, behavioural insight, and practical business strategy to help service businesses build marketing systems that generate aligned opportunities and long-term growth.
Her perspective on business is rooted in a simple belief: the most successful companies are those that understand human needs deeply and communicate solutions with clarity and integrity.
Beyond her work with businesses, Chiamaka supports initiatives that advance knowledge sharing, environmental responsibility, and child welfare. She contributes to organisations including Greenpeace Birmingham, the Wikimedia Foundation, and UNICEF UK.
Through her writing and work, she explores the intersection of business strategy, human behaviour, and ethical growth, with the aim of helping businesses succeed while contributing positively to the wider world.
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“My phone rings, yeah? I’m getting enquiries… but I still ain’t got a clue where the next proper job’s coming from…” Some days the plumber who said this is turning work away.Other days, he is refreshing his phone hoping that someone booked in for his services. Tried a bit of everything.A post here. A directory […]
Plumbing businesses that grow don’t guess. They engineer outcomes. Here’s how. Read More »
You’re not sitting idle. You’ve got jobs coming in, you’re moving all week, and your schedule looks full. But when you step back and look at the bigger picture, something doesn’t feel right. Many plumbers in the UK are asking the same question: why am I busy but not making money as a plumber? The
How to Stop Getting Small Jobs and Attract Bigger Plumbing works Read More »
All too often in the UK, and across the West Midlands, potential clients will ask for a quote and then go silent. We often hear from our prospective clients: “My customer asked for a quote, I sent it… and then nothing. No reply, no update, just silence.” What went wrong? They replied.They broke down the
Why Your Quotes Get Ignored (And How to Fix It) Read More »
Customers asking you to beat a quote is becoming more common across the UK, especially in trades like plumbing. You give a fair price.You explain the work.You try to be transparent. Then comes the line: “Someone else said they can do it cheaper.” Suddenly, it’s not about quality anymore,It’s about the price. And after hearing
Customer Asking You to Beat a Quote? Here’s What to Say (Without Losing Profit) Read More »
Most tradesmen are posting on social media… but not getting enquiries. They upload photos.They show finished jobs.They explain their services. But nothing happens. No messages.No calls.No real leads. That’s because most content focuses on what the business does — not what the customer feels. The “What Hurts Sells” marketing strategy, as presented at the West
What Hurts Sells: Why You’re Not Getting Leads from Social Media Read More »
The West Midlands Business Festival is almost here and if you run a service business in the UK, this is one of the events you shouldn’t miss. The festival supported by Business Growth West Midlands and Funded by Gov.uk brings together business owners who want to grow, be visible and understand what is actually working
What is Content Scheduling on Canva? Content scheduling on Canva allows you to create, plan, and schedule posts on Facebook and Instagram in advance. Instead of manually posting each piece of content, you can set a time for Canva to automatically publish it to your social media accounts. This feature is available with Canva Pro
SCHEDULE CONTENT ON FACEBOOK AND INSTAGRAM USING CANVA Read More »
What is Canva? Canva is primarily a content creation tool, but it can complement social media management with its features. Its primary strength lies in designing content to power your social media strategy or marketing campaigns. Here’s all you can do with Canva: Canva is easy to use, even for beginners. It offers thousands of
USING CANVA FOR SOCIAL MEDIA MANAGEMENT Read More »
Generating leads is crucial for the growth of any plumbing business. Whether you’re just starting out or looking to expand, knowing how to attract potential customers can make a significant difference. Here are ten proven strategies to help you generate plumbing leads effectively. 1. Optimize Your Website for SEO Having an optimized website is the
HOW TO GENERATE PLUMBING LEADS: 7 STRATEGIES THAT WORK Read More »
AI’s ability to bring data together is one of its most powerful features for lead generation. By using AI, you can gain valuable insights, streamline your efforts, and ultimately boost your conversions. Let’s check out three (3) of the most innovative and practical ways to harness the power of AI for lead generation. 1. Collecting
3 WAYS TO GET MORE LEADS USING AI Read More »
