The West Midlands Business Festival is almost here and if you run a service business in the UK, this is one of the events you shouldn’t miss.
The festival supported by Business Growth West Midlands and Funded by Gov.uk brings together business owners who want to grow, be visible and understand what is actually working in today’s digital space. With artificial intelligence changing how people find businesses online, posing a powerful business presence has never been more important. We believe that in this age of Artificial Intelligence, every business needs to have a rethink on their social media strategy and especially, attracting the right audience.
What Hurts Sells and Why It Works
At Amass Leads Ltd, we have gone beyond using the regular approach to a strategy that suits the age of Artificial Intelligence. It is called the WHS approach, a strategy that closes the digital gap between you and the audience seeking your services.
The reason this approach works, as already adopted and confirmed by our clients, partner companies and affiliates is that people do not go online searching for “the best business.” They search because they are in need. They have a problem. Something is not working. Maybe they are losing customers, struggling to get enquiries, or tired of wasting money on marketing that brings no results.
When your social media content speaks directly to these problems, people stop scrolling. They feel understood. They pay attention. They listen.
In this age of AI,
Everyone is posting.
Content is everywhere.
Fingers are scrolling fast.
The businesses that stand out are the ones that talk about real problems in a clear, human way. The ones that step out of their brand’s bubble to engage their audience. The ones that step inside the shoes of their audience. The ones that listen!
That is what What Hurts Sells is about.
Why Service Businesses Need This Now
If you run a service business such as cleaning, construction, plumbing, building, consulting, roofing, landscaping or tiling, social media marketing is no longer optional.
AI can help with tools and automation, but it cannot understand your customer’s frustration the way a human can. People still buy from businesses that sound real, relatable and trustworthy.
This is where a strong social media strategy makes the difference, and this is exactly what Amass Leads Ltd helps businesses do. We turn everyday business problems into content that attracts the right people and generates real leads.
The West Midlands Business Festival is a good place to learn, connect and start thinking differently about digital marketing, social media and business growth.
You can register here:
What’s Next
This festival is just the beginning.
Amass Leads Ltd will be hosting more business events where we will talk more about social media strategy, lead-generating websites, AI-trained business pages and marketing in the age of artificial intelligence.
Keep an eye on our website and follow us on:
So that you don’t miss out.
In today’s market, if the customers cannot relate to your message, bypass the digital barrier and connect with you, they will scroll past you.
Stay visible!
